Don’t ask me where the term “daisy-chain” originated, but according to Webster’s Online Dictionary, it means either “1 : a string of daisies with stems linked to form a  chain” or “2 : an interlinked series.” Since I suspect most of us have never actually seen a chain of daisies, I think we use this second definition as the standard. What has this got to do with digital evangelism? That’s what I want to write about in this article.

Since the goal of digital evangelism is to share the Good News of Jesus Christ using whatever digital media available, I’d like to discuss using the “daisy-chain” method of evangelism with social media. Perhaps the broadest use of the term “daisy-chain” has referred most frequently to linking multiple devices to one source device, such as a network hub or router or a network server. However, my own personally intended meaning of this term is more in line with a cascading interconnectedness from one source to another, similar to another popular event and phraseology called “the domino effect”. In fact, if I may combine these two descriptions into one, I want to apply this term “daisy-chain” now as a cascading, interconnected, domino effect.

With the multitude of social media sites these days, it’s exceptionally hard to stay abreast of them all, let alone to post regularly on all of them. However, with a clever little trick which we could call a “daisy-chain” we can make short work of the practice of posting across multiple social media sites. Whenever we want to post a short and quick comment on all of our social media sites, such as a spiritually inspiring epigram or a Scripture quote, we can actually set them up with their respective cross-posting features so that the same post makes its way onto each of our other social media accounts from one to another in swift succession. The only caveat is that we need to keep our posts concise enough to fit the Twitter limitation of 140 characters (which includes blank spaces, by the way) in order to avoid having our comment truncated, especially if we post the comment on a site that will forward it to Twitter. Furthermore, we need to be careful not to have either of our social media accounts post back to the site that is forwarding our comments or else we will end up with numerous duplicate posts on the same social media sites! Therefore, we should choose one site as our primary starting point for each post and always post our comment there. Then we can link our other social media sites to that one in whatever succession we choose. Of course, we can have our blog(s) post to our primary social media site, too, and have that announcement broadcast from one to the others in swift succession using this same daisy-chain method. I presently have my sites set up for sharing from LinkedIn to Twitter to Facebook, and my locally-hosted blog posts new article announcements to both Google+ and LinkedIn, which then follows the same succession as I just mentioned. The option also exists for Pinterest, but I have that account set up for Facebook only. Most other social media sites, including Google+, offer cross-posting as well.

The way to implement this nifty feature is found in the settings of each social media service’s site. Since it would exceed the time and space allotted to me to attempt to explain all of the different steps for each of these sites here, I will simply point you in the right direction and let you sort out the details for yourself. After logging into your social media account, look for the settings option on the site’s menu. If you can’t figure out how to do it from there, you will need to read the Help files for each respective site and follow their guidelines for setting up the other social media accounts of your choosing. It’s not as complicated as it may sound. It usually involves selecting the site(s) you wish to grant access into your current social media account, setting the read and write permissions and privacy settings, and then inputting your login credentials. You can test the functionality by posting a comment to your primary social media account and then checking each of your other accounts to ensure it cross-posted as you expected. If it failed to cross-post, go back to the site that was supposed to forward to the site that failed to post and check the permissions for that site to post to other sites to make certain you gave it permission to do so. Contact the site’s help desk for assistance if you can’t get it to work as you desire.

That’s all there is to it! I discuss the topics of using social media, email lists, and much more in my book Digital Evangelism: You Can Do It, Too!, so I invite you to read it for even more insight. It’s available wherever books are sold.


Michael L. White is the founder and Managing Editor of Parson Place Press, an independent Christian publishing house in Mobile, Alabama. His book Digital Evangelism: You Can Do It, Too! is available wherever books are sold. For a list of his other books and articles, visit his Website at